SEO - Search Engine Optimization Services

Search Engine Optimization (SEO)

What is Search Engine Optimization (SEO)? SEO is the practice or art of tuning or manipulating a website(s) content in such a way that it will appear prominently in the organic search results (i.e. non pay-per-click ads) when a user searches from a particular region and/or using particular keywords. In short, it's about standing out from the crowded list of search results by moving toward the front of the line. SEO, when successfully implemented, helps your site rank higher in search engine results for relevant queries.

The SEO needs of each client are different, but there are some basic SEO practices that should be evaluated and/or implemented for each web site.

Phase 1: Initial SEO Consultation

The first stage of SEO is to make sure we as your consultants thoroughly understand your desired market and help identify those keywords and key phrases your target audience is likely to use when searching for your website and/or individual pages within the site.
After we have identified the target keywords or phrases we will research and analyze those targets using keyword research tools to evaluate the popularity and competition for the targeted keywords. The results of this research and analysis will help us to design a more effective SEO strategy for your website.

Phase 2: Implement standard SEO practices for your website

Evaluate your page(s) existing content to help you reach an optimum keyword density for the pages currently within your web site. Optimum keyword density is critical. If this is overdone then you risk having your ranking penalized for "keyword stuffing".
Evaluate your website structure to determine if restructuring your site to implement new pages focused on the keywords or phrases is necessary to further optimize your search results and user retention.
Evaluate and implement specific SEO design (or redesign) guidelines to enhance the websites usability and readability. The goal here is to keep visitors on your website longer and returning more often. Keeping a user at your site longer and keeping them coming back is key to converting their searches into your sales.
Check and convert your site to fully standards compliant CSS/HTML/XHTML code to increase the performance and visibility of your content. Avoiding search engine unfriendly elements such as Flash animations, splash pages and some types of javascript (i.e AJAX) that render some content invisible to search engines.

Phase 3: Implementing advanced SEO strategies

In the final and more advance phases of a SEO campaign we evaluate and implement responsible and effective linking techniques to help emphasize the relevant content within your site as determined by your keyword campaign.
Consideration should be given to utilizing various social networking sites (Facebook, Twitter, etc) to complement your marketing efforts.
We can assist you in actively monitoring consumer networking/complaint websites to insure a positive business image is maintained online.

We will use our experience to help find new and innovative ways to drive traffic to your site. As we said each campaign is unique and when you reach the later stages of a SEO campaign some unusual strategies might prove beneficial.

Regardless of the depth of your SEO campaign diligent analysis of search metrics incoming to your site combined with periodic maintenance will help insure continued results from your campaign. SEO is rarely a set it and forget it type of adventure. To maintain your presence in the higher ranks (or even further improve them) will require regular attention and analysis.

From start to finish our job is to help you identify and implement SEO strategies to convert search results into opportunities.